The foundation of an effective job search campaign is to fully understand what you have to offer the business community. In the job market, you are selling You, Inc. The process of establishing your personal career brand is determining what you have to sell and how to convey that value to prospective employers.
By following the steps outlined in the Create Brand stage below, you will gain insight into what makes you most marketable. As you move through the job search process, you will use these inventories to create your resume, cover letters, and social media profiles. You will also learn how to effectively articulate your value in an interview.